scientific innovation and continuous enterprise development; work for public charities and return society

Core values:

be gratitude and pay a debt of gratitude; cherish happiness and create happiness

Vision:

a manufacturing platform providing intelligent household items, a career platform realizing your

happy life, and a public service platform making people feel gratitude and return society.

Mission:

get health by using Jiahebao products, get family happiness by working in Jiahebao, and get

achievements by joining in Jiahebao.

Brand strategy:
1. Brand slogan: use Jiahebao to get good health, come to Jiahebao to get family happiness, and join in Jiahebao to get achievements.

2. Brand orientation: intelligent household items

3. Consumer orientation: consumers who care body health, environment protection and life quality

Operating strategy:

1. Development concept: scientific innovation and continuous enterprise development; work for public

charities and return society

2. Driving force of development: cooperation and double win

3.Advantageous cooperation: powerful combination of colleges fromChinaandAmerica

Core competence:

 1. Social resources: the project signed by provincial committees and provincial government

 2. Key glory project of United Front Work Department of CPC Central Committee

 3. World first technology: patents inGermanyandJapan, and technical support ofAmerica

 4.Media support: daily supported by 400-minute advertisements